root.independent
engineering studio

Commerce.
Code.
Intelligence.

We engineer digital products, e-commerce platforms and AI-powered systems.
Built from the root up.

Explore our work Have something in mind?
Ideas in. Impact out.
One engineering foundation connecting commerce, code, and AICOMMERCECODEAIroot.
One foundation.
Built to sell.
From your first storefront to your next big product.A little less talk. A lot more build.
WordPress & WooCommerceCustom Product EngineeringAI & LLM IntegrationsIntelligent Automation

Less promise.
More product.

A few things we’ve put into the world.
Different challenges. The same hands-on engineering.

Showing all 6 projects

MERABuilt for the climb.
Your next
personal best.M
Move with purpose.
TRAININGYour progress.
Your pace.
ACTIVITY GARMIN CONNECT
Illustrative interface study

MERA

Mountain preparation, grounded in activity data.

Custom platform
Inside the build

A dedicated mountain-training application that brings activity imports, preparation plans and route analysis into one workspace.

The challenge
Connect real training data with the routes and elevation behind the next objective.
The build
Garmin Connect synchronisation, FIT-file processing, background workers and terrain-aware route analysis.
Next.jsPostgreSQLGarmin ConnectGeospatial data

The visual above is a presentation study. Personal training data is not displayed.

BIO-SOLCommerce with a purpose.
Bio-Sol · WooCommerce
Bio-Sol WooCommerce website showing its product range and product selection wizard

Bio-Sol

Helping customers find the right product.

WooCommerce
Inside the build

A WooCommerce experience for environmentally friendly septic treatment products, built around product guidance and clear buying decisions.

The challenge
Help customers understand a specialist product range and choose a treatment suited to their needs.
The build
Custom WooCommerce development, a product selection wizard, educational content and an online quote generator.
WordPressWooCommerceCustom development
Explore Bio-Sol (opens a new tab)
MAPPRoutes worth taking.
mapp.

Find a trail.
Make it yours.

MAPP mobile route planner showing a Medvednica trail, elevation and GPX export
Production interface · Medvednica route planner

MAPP

From an idea for a walk to a route you can follow.

Geospatial product
Inside the build

A public route-planning application for Medvednica, combining interactive maps, route alternatives and elevation profiles in a mobile-first experience.

The challenge
Make complex trail and terrain data useful when choosing the next route.
The build
A MapLibre planner, walking alternatives, elevation analysis, GPX import/export and a local route library in an installable PWA.
Next.jsMapLibreRouting enginePWA
DOGCITYA place for good dogs.
Dogcity · WordPress
Dogcity WordPress website with pet products and category navigation

Dogcity

A distinctive home on the web.

WordPress
Inside the build

A WordPress project for a pet-focused brand, with a product-led homepage and a visual identity that puts its audience first.

WordPressWeb development
Explore Dogcity (opens a new tab)
JUICEFASTA fresh take on e-commerce.
juicefast.hr · Custom e-commerce
Juicefast custom e-commerce storefront with product categories, programme bundles and product discovery

Juicefast

Custom e-commerce for a nutrition & wellness brand.

Custom e-commerce
Inside the build

A custom e-commerce project for Juicefast, bringing a broad product range and guided shopping into a distinctive online storefront.

The challenge
Help customers navigate programmes, drinks, meals and supplements to find the right starting point.
The experience
Product-led category navigation, programme bundles and a guided product-selection journey, with the brand carried through the shopping experience.
Custom e-commerceProduct discoveryGuided shopping
Explore Juicefast (opens a new tab)
HABER GROUPTechnology, clearly communicated.
Haber Group · Business website
Haber Group IT services website with managed support, project delivery and client portal navigation

Haber Group

A clear digital front door for an IT partner.

Business website
Inside the build

A service-led web experience for Haber Group, presenting IT support, project delivery and business technology services in a clear, structured interface.

The challenge
Make a broad IT offer easy to navigate for prospective customers and existing clients.
The experience
Clear service categories, focused calls to action and a visible entry point to the client portal, all within the company’s distinctive visual identity.
Business websiteIT servicesWeb development
View Haber website capture (opens a new tab)
Commerce to custom. All under one roof.Let’s build your next chapter

Deep roots.
Wide capabilities.

A specialised engineering partner for the storefront, the software behind it, and the intelligence that connects it all.

Find your starting point

WordPress &
WooCommerce

Storefronts that feel like your brand. Backends that work like your business. Built beyond the limitations of an off-the-shelf theme.

  • Custom themes & plugin development
  • WooCommerce stores & checkout experiences
  • API, payment & business-system integrations
  • Performance, security & ongoing support
WordPressWooCommercePHPREST APIs

Custom Product
Engineering

When your idea needs its own architecture. We turn complex workflows into focused software, from the first useful version to the next stage of the product.

  • Custom web applications & SaaS products
  • Internal tools, portals & dashboards
  • Backend architecture & data integrations
  • Deployment & product maintenance
ReactNode.jsPostgreSQLDocker

AI Engineering
& Automation

Give your software a new layer of intelligence. We scope applied AI around a real workflow, the right data and a clear definition of useful.

  • LLM integrations & AI-powered applications
  • RAG & knowledge assistants
  • Agentic workflows & intelligent automation
  • Human-in-the-loop tools & API orchestration
LLMsRAGAI agentsWorkflow automation

Put intelligence
to work.

Beyond the chat window.
Applied AI, embedded in the tools
and workflows your business runs on.

Your knowledgeRAG + LLMUseful answers

Your expertise. Instantly accessible.

Connect your documents, product information and internal knowledge to an assistant that retrieves relevant context before it answers.

Retrieval-augmented generation · Semantic searchExample approach
AI engineering. Human judgement.

We start with the problem, choose the right model, and keep people in control.

A direct line.
From idea to live.

You work with the people building your product.
Clear decisions. Close collaboration. Working software.

Understand the real problem.

We unpack the goals, map the constraints and decide what’s actually worth building.

Build. Show. Refine.

Design and engineering move together. You see the work early and help shape what comes next.

Launch with a foundation.

We test, deploy and stay close to the product, ready for the next integration or iteration.

Good questions.
Straight answers.

A little clarity before we build.

Ask us something else
Do you only work with WordPress?

WordPress and WooCommerce are a core part of our work. We also build custom web applications, internal platforms, integrations and applied AI tools. The starting point is what your business needs the product to do.

Can you improve an existing website or store?

Yes. We can review an existing setup, identify the bottlenecks and define a focused improvement plan. That might mean a custom integration, a better checkout, a performance pass or a wider rebuild.

Where does AI make sense in a project?

Start with a task: finding answers across documents, processing incoming information or moving work between systems. We assess whether an LLM, a retrieval pipeline or a simpler rule-based workflow is the right fit, then define how to evaluate the result.

What do you need to estimate a project?

A short description of the problem, who will use the product, the systems it needs to connect to and any deadline or budget constraints. An existing site, reference or rough sketch helps. We clarify the scope before proposing a timeline and cost.

What happens after launch?

We can plan ongoing support, maintenance and the next stage of development alongside the initial build. The scope of that work is agreed for your project, including responsibility for hosting, updates and integrations.

Can we start with a smaller first version?

Absolutely. We can define a useful first release around the core workflow, then expand from real feedback. It is often a good way to validate a custom product or an AI use case before committing to a larger scope.

Got a good idea?
Let’s give it roots.

A new store. A custom platform.
An AI workflow worth building.
Tell us what you’re thinking.

Tell us what
you have in mind.

A new project or a better way to do something. Send us a few details and let’s start a conversation.

We’ll use your details to respond to your enquiry.

A couple of sentences is enough. Add any timeline or budget constraints that matter.

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